CRM
Track leads, deals, and customer relationships. Of the 10 tools tracked here, 10 of 10 run in the browser; 10 have native iOS and Android apps — platform support sourced from each vendor's own site.
10 tools in this category
CRM
HubSpot
HubSpot CRM is a customer-relationship platform where businesses store contact and company data, track deals through a sales pipeline, and manage sales, marketing, and service activity, with AI assistance built in.
CRM
Salesforce
Salesforce is a cloud-based CRM platform that centralizes customer data across sales, service, marketing, and IT so teams share one view of the customer, with AI layered in for automation and assistance.
CRM
Pipedrive
Pipedrive is a sales-focused CRM built around a visual pipeline, letting sales teams track leads and deals as they move through stages, with automation and AI features to reduce manual data entry.
CRM
HighLevel (GoHighLevel)
HighLevel (commonly called GoHighLevel or GHL) is an all-in-one business platform that combines a CRM, funnel and website builder, email/SMS marketing, booking calendars, and workflow automation into a single subscription, aimed at replacing several separate tools with one system that agencies can white-label and resell to their own clients.
CRM
Close
Close is a sales CRM that combines built-in calling, email, and SMS with Chloe, an AI sales agent that qualifies leads, books meetings, and updates records automatically.
CRM
Copper
Copper is a CRM built for Google Workspace users, integrating directly with Gmail and Google Calendar to manage contacts, deals, and projects for service-based businesses.
CRM
Freshsales
Freshsales is Freshworks' cloud-based sales CRM that uses Freddy AI for lead scoring, deal recommendations, and automated email writing alongside kanban-style pipeline tracking.
CRM
Keap
Keap is a CRM and marketing automation platform for small businesses that combines contact management, sales pipelines, and automated follow-up with invoicing and a dedicated business phone line.
CRM
Nutshell
Nutshell is an AI-powered sales CRM and marketing automation platform for small businesses, combining pipeline management, built-in email marketing, and AI call transcription.
CRM
Zoho CRM
Zoho CRM is a cloud-based sales platform that uses the Zia AI assistant to manage leads, deals, and customer relationships with omnichannel engagement and no-code workflow automation.
Still not sure which one fits?
Answer a few questions and get a deterministic, explained match instead of reading through all 10.
Buyer Guides
Best crm software by role
In-depth decision guides tailored to specific business models, team sizes, and workflows.
Best CRM for Consultants: Follow-Ups & Proposals (2026)
A proposal should not disappear just because delivery got busy.
Best CRM Software for Small Businesses (2026)
Small Business CRM: Compare Seats, Workflows and Total Cost
Best CRM Software for Startups (2026)
The 4 Best Sales & Contact CRMs for Fast-Growing Startups
Best CRM Software for Real Estate Agents & Brokerages (2026)
The 4 Best Real Estate CRMs for Lead Routing & Client Management
Best CRM for Sales Teams: Seats, Follow-Ups & Cost
Seven reps, one manager: buy the workflow, not the entry price
Head-to-head
Popular comparisons
Side-by-side breakdowns of commonly compared crm tools.
Directory