Best HubSpot alternatives
HubSpot CRM is a customer-relationship platform where businesses store contact and company data, track deals through a sales pipeline, and manage sales, marketing, and service activity, with AI assistance built in.
About HubSpot
HubSpot CRM is a customer-relationship platform where businesses store contact and company data, track deals through a sales pipeline, and manage sales, marketing, and service activity, with AI assistance built in. HubSpot positions the free CRM for startups and small businesses that want to start managing customers immediately and scale up without a data migration later.
- Contact and deal pipeline management
- AI assistant for record summarization and research
- Email tracking, templates, and scheduling
- Reporting dashboards
- Live chat and chatbot builder
- Large third-party app marketplace
Platforms
Top alternatives
See how the top HubSpot alternatives compare on use case fit and core strengths.
Salesforce
A cloud-based CRM platform that centralizes customer data across sales, service, marketing, and IT.
Best for
Larger organizations wanting one AI-enabled platform across departments
Pipedrive
A sales-focused CRM built around a visual pipeline for tracking leads and deals.
Best for
Small to mid-sized sales teams wanting a simpler pipeline view
Zoho CRM
A cloud-based sales platform using the Zia AI assistant to manage leads, deals, and customer relationships with omnichannel engagement and no-code workflow automation.
Best for
Businesses already using or considering the wider Zoho suite who want CRM bundled with dozens of adjacent apps
Decision guide
Choose a HubSpot alternative by team scope
HubSpot's free CRM is positioned for startups and small businesses that want to manage customers immediately and scale without a data migration later. The relevant alternatives question is whether the team actually needs that broader cross-departmental platform, or a simpler tool scoped to sales alone.
Why consider another option?
- The team is sales-only and doesn't need marketing and service tools bundled into the same platform.
- A simpler, more visual pipeline view matters more than an all-in-one platform's breadth.
- The organization is large enough to need one AI-enabled platform spanning multiple departments, not just sales.
A simpler, sales-focused pipeline
Pipedrive is the relevant path when the team is sales-only and wants a simpler pipeline view without marketing and service tools bundled in.
Verified starting price: $14/seat/month
This is an affiliate link. See our Affiliate Disclosure.
One AI-enabled platform across departments
Salesforce is worth comparing for larger organizations that need one platform spanning sales, service, and other departments.
Verified starting price: $25/user/month
See the wider CRM category for more Miloosh-covered options.
Pricing
Free plan: yes
Free CRM
USD 0 / monthly
Free tools for up to 2 users on the current Sales Hub pricing page.
Sales Hub Starter
USD 20 / monthly / per seat
Standard catalog starting price; temporary annual-billing promotions may show a lower effective price.
Sales Hub Professional
USD 100 / monthly / per seat
Standard catalog starting price; promotions can temporarily lower the effective rate.
How to choose
Before switching to HubSpot, weigh it against its listed alternatives: Salesforce (Larger organizations wanting one AI-enabled platform across departments); Pipedrive (Small to mid-sized sales teams wanting a simpler pipeline view); Zoho CRM (Businesses already using or considering the wider Zoho suite who want CRM bundled with dozens of adjacent apps). Compare each against the workflow you actually run today — integrations, customization, and the effort required to migrate your existing data usually matter more than headline features. Confirm it runs on the platforms you need (Web, iOS, Android) before switching.
Reasons to compare alternatives before committing: The free Sales Hub tools are limited to 2 users on the current pricing page. Paid Sales Hub editions are priced per seat, so total cost scales with the number and type of seats.
Frequently asked questions
What are the best alternatives to HubSpot?
Based on core features and use case fit, the strongest HubSpot alternatives are Salesforce, Pipedrive and Zoho CRM. See the comparison above for what each one does best.
How do I migrate from HubSpot to a different tool?
Most teams start by exporting their existing HubSpot data, then importing it into the new tool while running both in parallel until the switch is complete.
Do HubSpot alternatives integrate with the tools my team already uses?
Integration support varies by tool — check each alternative's own integrations before switching workflows that depend on them.
What platforms does HubSpot run on?
HubSpot is available on Web, iOS and Android, per its official site.
Decision guides
Buying guides featuring HubSpot
Use-case guides that include this tool in a sourced shortlist or decision workflow.
Sources
The facts on this page come from official vendor documentation and product pages, accessed October 7, 2026. See our Sources Policy for how we handle sourcing.
Head-to-head
HubSpot comparisons
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