HubSpot vs Salesforce

HubSpot and Salesforce are both CRM options. HubSpot lists 6 features across 3 platforms; Salesforce lists 6 features across 3 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.

Side-by-side summary

ComparingHubSpotSalesforce

CategoryCRMCRM

Alternatives tracked33

PlatformsWeb, iOS, AndroidWeb, iOS, Android

Pricing modelFree + paid plansFree + paid plans

Best for HubSpot

HubSpot positions the free CRM for startups and small businesses that want to start managing customers immediately and scale up without a data migration later.

Best for Salesforce

Salesforce markets itself for companies of any size wanting a single, AI-enabled platform unifying sales, service, marketing, and IT — from small businesses up through large enterprises.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

HubSpot

Contact and deal pipeline management
AI assistant for record summarization and research
Email tracking, templates, and scheduling
Reporting dashboards
Live chat and chatbot builder
Large third-party app marketplace

Salesforce

Contact, account, and opportunity management
Slack-based team collaboration
Workflow automation
Analytics and reporting dashboards
AI agents for autonomous task handling
Extensive customization and third-party integrations

Pros and cons

HubSpot

Pros

Contact and deal pipeline management
AI assistant for record summarization and research
Email tracking, templates, and scheduling
Reporting dashboards
Live chat and chatbot builder
Large third-party app marketplace

Cons

We don't infer weaknesses from missing or differently worded vendor marketing copy. Use documented plan limits, migration requirements, and other sourced constraints as decision inputs; anything not supported by a source remains unverified.

Salesforce

Pros

Contact, account, and opportunity management
Slack-based team collaboration
Workflow automation
Analytics and reporting dashboards
AI agents for autonomous task handling
Extensive customization and third-party integrations

Cons

Key differences

HubSpot lists Contact and deal pipeline management, AI assistant for record summarization and research, Email tracking, templates, and scheduling, Reporting dashboards, Live chat and chatbot builder, Large third-party app marketplace that Salesforce doesn't list.
Salesforce lists Contact, account, and opportunity management, Slack-based team collaboration, Workflow automation, Analytics and reporting dashboards, AI agents for autonomous task handling, Extensive customization and third-party integrations that HubSpot doesn't list.

Choose HubSpot if…

Choose HubSpot if this fits: HubSpot positions the free CRM for startups and small businesses that want to start managing customers immediately and scale up without a data migration later.

Visit HubSpot

Choose Salesforce if…

Choose Salesforce if this fits: Salesforce markets itself for companies of any size wanting a single, AI-enabled platform unifying sales, service, marketing, and IT — from small businesses up through large enterprises.

Visit Salesforce

Explore the HubSpot alternatives decision guide Explore the Salesforce alternatives decision guide

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.