HubSpot vs Close
HubSpot and Close are both CRM options. HubSpot lists 6 features across 3 platforms; Close lists 7 features across 3 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.
Side-by-side summary
Best for HubSpot
HubSpot positions the free CRM for startups and small businesses that want to start managing customers immediately and scale up without a data migration later.
Best for Close
Sales teams, since the platform's 2013 launch, wanting to automate outbound outreach and lead qualification while reducing manual admin work.
Feature comparison
Every feature listed here comes directly from each vendor's own official site.
HubSpot
- Contact and deal pipeline management
- AI assistant for record summarization and research
- Email tracking, templates, and scheduling
- Reporting dashboards
- Live chat and chatbot builder
- Large third-party app marketplace
Close
- Built-in calling, email, and SMS messaging in one workspace
- Chloe AI agent that qualifies inbound leads, calls prospects, answers questions and objections, and books meetings
- Automatic meeting booking and call transcription/summarization
- Automatic CRM field updates and intelligent follow-up generation
- Cold lead re-engagement automation
- Pipeline management and sales reporting
- Integrations with Gmail, Microsoft 365, Zoom, Calendly, and Zapier
Pros and cons
HubSpot
- Contact and deal pipeline management
- AI assistant for record summarization and research
- Email tracking, templates, and scheduling
- Reporting dashboards
- Live chat and chatbot builder
- Large third-party app marketplace
- The free Sales Hub tools are limited to 2 users on the current pricing page.
- Paid Sales Hub editions are priced per seat, so total cost scales with the number and type of seats.
- HubSpot frequently displays new-customer promotions, so promotional prices should not be treated as permanent list prices.
Close
- Built-in calling, email, and SMS messaging in one workspace
- Chloe AI agent that qualifies inbound leads, calls prospects, answers questions and objections, and books meetings
- Automatic meeting booking and call transcription/summarization
- Automatic CRM field updates and intelligent follow-up generation
- Cold lead re-engagement automation
- Pipeline management and sales reporting
- Integrations with Gmail, Microsoft 365, Zoom, Calendly, and Zapier
- Solo is limited to one user and 10,000 leads; its entry price is not a team-plan quote.
- Automated workflows are not included in Solo or Essentials and require Growth or Scale.
Key differences
- HubSpot lists Contact and deal pipeline management, AI assistant for record summarization and research, Email tracking, templates, and scheduling, Reporting dashboards, Live chat and chatbot builder, Large third-party app marketplace that Close doesn't list.
- Close lists Built-in calling, email, and SMS messaging in one workspace, Chloe AI agent that qualifies inbound leads, calls prospects, answers questions and objections, and books meetings, Automatic meeting booking and call transcription/summarization, Automatic CRM field updates and intelligent follow-up generation, Cold lead re-engagement automation, Pipeline management and sales reporting, Integrations with Gmail, Microsoft 365, Zoom, Calendly, and Zapier that HubSpot doesn't list.
Choose HubSpot if…
Choose HubSpot if this fits: HubSpot positions the free CRM for startups and small businesses that want to start managing customers immediately and scale up without a data migration later. Compared with Close specifically, HubSpot also offers Contact and deal pipeline management, AI assistant for record summarization and research, Email tracking, templates, and scheduling, and 3 more features that Close doesn't list.
Choose Close if…
Choose Close if this fits: Sales teams, since the platform's 2013 launch, wanting to automate outbound outreach and lead qualification while reducing manual admin work. Compared with HubSpot specifically, Close also offers Built-in calling, email, and SMS messaging in one workspace, Chloe AI agent that qualifies inbound leads, calls prospects, answers questions and objections, and books meetings, Automatic meeting booking and call transcription/summarization, and 4 more features that HubSpot doesn't list.
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Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.
HubSpot sources
Last verified October 7, 2026
- https://www.hubspot.com/products/crm
- https://www.hubspot.com/pricing/sales
- https://legal.hubspot.com/hubspot-product-and-services-catalog
Close sources
Last verified August 21, 2026
- https://www.close.com
- https://close.com/chloe
- https://close.com/blog/introducing-chloe
- https://www.close.com/pricing
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