HubSpot vs Keap

HubSpot and Keap are both CRM options. Here's how they compare on official platforms, features, and positioning — sourced from each vendor's own site, not from ratings or reviews.

Side-by-side summary

ComparingHubSpotKeap

CategoryCRMCRM

Alternatives tracked23

PlatformsWeb, iOS, AndroidWeb, iOS, Android

Best for HubSpot

HubSpot positions the free CRM for startups and small businesses that want to start managing customers immediately and scale up without a data migration later.

Best for Keap

Small business owners, service providers, coaches, agencies, and ecommerce businesses — Keap has served 200,000+ small businesses for over 20 years.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

HubSpot

Contact and deal pipeline management
AI assistant for record summarization and research
Email tracking, templates, and scheduling
Reporting dashboards
Live chat and chatbot builder
Large third-party app marketplace

Keap

CRM and contact management with segmentation
Marketing automation for lead nurturing and follow-up campaigns
Sales pipeline automation
Appointment scheduling and calendar booking
Automatic invoicing and payment collection
Landing pages and lead-capture forms
Dedicated business phone line for calls and texts
Keap AI content-generation assistant

Pros and cons

HubSpot

Pros

Contact and deal pipeline management
AI assistant for record summarization and research
Email tracking, templates, and scheduling
Reporting dashboards
Live chat and chatbot builder
Large third-party app marketplace

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Keap

Pros

CRM and contact management with segmentation
Marketing automation for lead nurturing and follow-up campaigns
Sales pipeline automation
Appointment scheduling and calendar booking
Automatic invoicing and payment collection
Landing pages and lead-capture forms
Dedicated business phone line for calls and texts
Keap AI content-generation assistant

Cons

Key differences

HubSpot lists Contact and deal pipeline management, AI assistant for record summarization and research, Email tracking, templates, and scheduling, Reporting dashboards, Live chat and chatbot builder, Large third-party app marketplace that Keap doesn't list.
Keap lists CRM and contact management with segmentation, Marketing automation for lead nurturing and follow-up campaigns, Sales pipeline automation, Appointment scheduling and calendar booking, Automatic invoicing and payment collection, Landing pages and lead-capture forms, Dedicated business phone line for calls and texts, Keap AI content-generation assistant that HubSpot doesn't list.

Choose HubSpot if…

Choose HubSpot if this fits: HubSpot positions the free CRM for startups and small businesses that want to start managing customers immediately and scale up without a data migration later.

Choose Keap if…

Choose Keap if this fits: Small business owners, service providers, coaches, agencies, and ecommerce businesses — Keap has served 200,000+ small businesses for over 20 years.

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.