Apollo.io vs Salesloft

Apollo.io

• Verified B2B contact and company database accessed via a credit system (1 credit per email, 8 credits per phone number)
• Outbound email/call sequences, with unlimited sequences and A/Z testing on paid plans
• Built-in US dialer with call recording, plus an international dialer and parallel/power dialer as paid add-ons
• AI Assistant, AI Research, and AI-based lead scoring built into every plan
• Chrome, Gmail, and Salesforce browser extensions for in-context prospecting
• Buying-intent topics and website visitor identification (company- and contact-level)
• Waterfall enrichment plus CSV, CRM, and API data enrichment with automated workflows
• Deal/pipeline management, meeting scheduling, and inbound lead routing

Salesloft

• Multichannel sales cadences (Cadence) for building and nurturing pipeline
• Conversation intelligence from call and meeting recordings (Conversations)
• Deal management (Deals) with opportunity tracking and visibility
• Forecasting via Clari Forecast, integrated into Salesloft's execution layer after the Clari merger
• Organization-wide pipeline inspection (Inspect)
• Seller workflow prioritization (Rhythm)
• AI agents that interpret revenue signals and trigger next-step actions

Apollo.io

• Publishes exact self-serve per-seat prices for its Free, Basic and Professional plans (US$0, $49 and $79 per seat per month billed annually, per its pricing page) rather than gating them behind a sales call
• Free plan includes real usage (900 credits/year, 2 sequences, a dialer with 150 call-recording minutes) rather than only a time-limited trial
• Combines contact data, email/dialer sequencing, and browser extensions for Chrome, Gmail, and Salesforce in one subscription
• States ISO 27001 certification, a SOC 2 report (via A-LIGN), and GDPR compliance as both a data processor and controller

• Feature access is metered by a credit system on top of the seat price, so heavy use of phone-number reveals (8 credits each) or enrichment can exhaust monthly/annual allowances
• On the free plan only Gmail accounts can be connected for email campaigns, per its pricing page

Salesloft

• Since its December 2025 merger with Clari, bundles multichannel sales engagement with Clari's forecasting and pipeline-inspection capabilities
• Holds SOC 2 Type 2 and ISO 27001/27701 certifications and states GDPR and CCPA/CPRA compliance on its security page
• Maintains a public Trust Portal (trust.salesloft.com) for security and privacy documentation

• No published self-serve pricing; the pricing page has no plan names or numbers and its only call-to-action is "Talk to Sales"
• Mid-integration with Clari as of this writing (merger closed December 3, 2025, with full site consolidation targeted for September 15, 2026), so branding and product boundaries are actively shifting
• No free trial is advertised on the pricing page