Apollo.io vs Outreach

Apollo.io

• Verified B2B contact and company database accessed via a credit system (1 credit per email, 8 credits per phone number)
• Outbound email/call sequences, with unlimited sequences and A/Z testing on paid plans
• Built-in US dialer with call recording, plus an international dialer and parallel/power dialer as paid add-ons
• AI Assistant, AI Research, and AI-based lead scoring built into every plan
• Chrome, Gmail, and Salesforce browser extensions for in-context prospecting
• Buying-intent topics and website visitor identification (company- and contact-level)
• Waterfall enrichment plus CSV, CRM, and API data enrichment with automated workflows
• Deal/pipeline management, meeting scheduling, and inbound lead routing

Outreach

• Multichannel sales sequences with automated activity capture across email, calls, and other channels
• Real-time conversation intelligence during calls, including AI-powered battlecards, objection handling, and action-item detection
• Deal management with pipeline-bottleneck diagnosis and recommended next steps
• AI-powered forecast projection and pipeline insights for revenue prediction
• Autonomous AI agents that act on behalf of sellers across the customer lifecycle
• Named "Amplify" plan tiers (Essentials, Core, Plus, Pro) that bundle per-seat pricing with an AI-credit allocation

Apollo.io

• Publishes exact self-serve per-seat prices for its Free, Basic and Professional plans (US$0, $49 and $79 per seat per month billed annually, per its pricing page) rather than gating them behind a sales call
• Free plan includes real usage (900 credits/year, 2 sequences, a dialer with 150 call-recording minutes) rather than only a time-limited trial
• Combines contact data, email/dialer sequencing, and browser extensions for Chrome, Gmail, and Salesforce in one subscription
• States ISO 27001 certification, a SOC 2 report (via A-LIGN), and GDPR compliance as both a data processor and controller

• Feature access is metered by a credit system on top of the seat price, so heavy use of phone-number reveals (8 credits each) or enrichment can exhaust monthly/annual allowances
• On the free plan only Gmail accounts can be connected for email campaigns, per its pricing page

Outreach

• Publishes named plan tiers and their AI-credit allocations even though dollar pricing is not public, giving more structure than a flat "contact us" page
• States a broad certification set: SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, and HIPAA-related compliance support, per its trust page
• Describes a hybrid seat-plus-usage model explicitly as "per user pricing, no platform fees" for the base seat cost

• No numeric self-serve pricing or published free trial; every tier's call-to-action is "Request pricing"
• Consumption-based AI credits add a usage dimension on top of per-seat pricing, which can complicate cost forecasting as usage grows
• The company's primary domain redirects from outreach.io to outreach.ai, which may confuse users verifying they are on the official site