Apollo.io vs LinkedIn Sales Navigator

Apollo.io and LinkedIn Sales Navigator are both sales options. Apollo.io lists 8 features across 2 platforms; LinkedIn Sales Navigator lists 9 features across 3 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.

Side-by-side summary

ComparingApollo.ioLinkedIn Sales Navigator

CategorySalesSales

Alternatives tracked43

PlatformsWeb, Chrome ExtensionWeb, iOS, Android

Pricing modelfreemiumpaid

Best for Apollo.io

Sales teams that want prospect data, multichannel outreach sequences, and a dialer in one platform instead of stitching together separate data and engagement tools.

Best for LinkedIn Sales Navigator

Individual B2B sellers and sales teams wanting to prospect and research decision-makers directly on LinkedIn's own network, with AI-assisted account insights and InMail outreach; Advanced Plus adds direct CRM sync for teams standardized on Salesforce or similar.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Apollo.io

Verified B2B contact and company database accessed via a credit system (1 credit per email, 8 credits per phone number)
Outbound email/call sequences, with unlimited sequences and A/Z testing on paid plans
Built-in US dialer with call recording, plus an international dialer and parallel/power dialer as paid add-ons
AI Assistant, AI Research, and AI-based lead scoring built into every plan
Chrome, Gmail, and Salesforce browser extensions for in-context prospecting
Buying-intent topics and website visitor identification (company- and contact-level)
Waterfall enrichment plus CSV, CRM, and API data enrichment with automated workflows
Deal/pipeline management, meeting scheduling, and inbound lead routing

LinkedIn Sales Navigator

Advanced lead and account search with 40+ filters (function, seniority, years at company) to find decision-makers
InMail messaging, with 50 credits per month included, to reach prospects outside your network
Account IQ and Lead IQ, AI-generated account and lead research summaries, on Advanced and Advanced Plus plans
Buyer Intent signals showing which companies are actively showing interest, on Advanced and Advanced Plus plans
Smart Links for sharing content with prospects and seeing who engages, on Advanced and Advanced Plus plans
Relationship Explorer and TeamLink for surfacing warm paths into target accounts through a team's combined network
Advanced CRM integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Oracle, including direct lead/contact creation, on Advanced Plus
iOS and Android mobile apps for full access to leads, accounts, and insights from a phone
Team seat management and centralized billing for sales teams

Pros and cons

Apollo.io

Pros

Verified B2B contact and company database accessed via a credit system (1 credit per email, 8 credits per phone number)
Outbound email/call sequences, with unlimited sequences and A/Z testing on paid plans
Built-in US dialer with call recording, plus an international dialer and parallel/power dialer as paid add-ons
AI Assistant, AI Research, and AI-based lead scoring built into every plan
Chrome, Gmail, and Salesforce browser extensions for in-context prospecting
Buying-intent topics and website visitor identification (company- and contact-level)
Waterfall enrichment plus CSV, CRM, and API data enrichment with automated workflows
Deal/pipeline management, meeting scheduling, and inbound lead routing

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

LinkedIn Sales Navigator

Pros

Advanced lead and account search with 40+ filters (function, seniority, years at company) to find decision-makers
InMail messaging, with 50 credits per month included, to reach prospects outside your network
Account IQ and Lead IQ, AI-generated account and lead research summaries, on Advanced and Advanced Plus plans
Buyer Intent signals showing which companies are actively showing interest, on Advanced and Advanced Plus plans
Smart Links for sharing content with prospects and seeing who engages, on Advanced and Advanced Plus plans
Relationship Explorer and TeamLink for surfacing warm paths into target accounts through a team's combined network
Advanced CRM integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Oracle, including direct lead/contact creation, on Advanced Plus
iOS and Android mobile apps for full access to leads, accounts, and insights from a phone
Team seat management and centralized billing for sales teams

Cons

Key differences

Apollo.io lists Verified B2B contact and company database accessed via a credit system (1 credit per email, 8 credits per phone number), Outbound email/call sequences, with unlimited sequences and A/Z testing on paid plans, Built-in US dialer with call recording, plus an international dialer and parallel/power dialer as paid add-ons, AI Assistant, AI Research, and AI-based lead scoring built into every plan, Chrome, Gmail, and Salesforce browser extensions for in-context prospecting, Buying-intent topics and website visitor identification (company- and contact-level), Waterfall enrichment plus CSV, CRM, and API data enrichment with automated workflows, Deal/pipeline management, meeting scheduling, and inbound lead routing that LinkedIn Sales Navigator doesn't list.
LinkedIn Sales Navigator lists Advanced lead and account search with 40+ filters (function, seniority, years at company) to find decision-makers, InMail messaging, with 50 credits per month included, to reach prospects outside your network, Account IQ and Lead IQ, AI-generated account and lead research summaries, on Advanced and Advanced Plus plans, Buyer Intent signals showing which companies are actively showing interest, on Advanced and Advanced Plus plans, Smart Links for sharing content with prospects and seeing who engages, on Advanced and Advanced Plus plans, Relationship Explorer and TeamLink for surfacing warm paths into target accounts through a team's combined network, Advanced CRM integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Oracle, including direct lead/contact creation, on Advanced Plus, iOS and Android mobile apps for full access to leads, accounts, and insights from a phone, Team seat management and centralized billing for sales teams that Apollo.io doesn't list.
Apollo.io supports Chrome Extension, which LinkedIn Sales Navigator doesn't list.
LinkedIn Sales Navigator supports iOS, Android, which Apollo.io doesn't list.

Choose Apollo.io if…

Choose Apollo.io if this fits: Sales teams that want prospect data, multichannel outreach sequences, and a dialer in one platform instead of stitching together separate data and engagement tools.

Visit Apollo.io

Choose LinkedIn Sales Navigator if…

Choose LinkedIn Sales Navigator if this fits: Individual B2B sellers and sales teams wanting to prospect and research decision-makers directly on LinkedIn's own network, with AI-assisted account insights and InMail outreach; Advanced Plus adds direct CRM sync for teams standardized on Salesforce or similar.

Visit LinkedIn Sales Navigator

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.