Apollo.io vs LinkedIn Sales Navigator

Apollo.io

• Verified B2B contact and company database accessed via a credit system (1 credit per email, 8 credits per phone number)
• Outbound email/call sequences, with unlimited sequences and A/Z testing on paid plans
• Built-in US dialer with call recording, plus an international dialer and parallel/power dialer as paid add-ons
• AI Assistant, AI Research, and AI-based lead scoring built into every plan
• Chrome, Gmail, and Salesforce browser extensions for in-context prospecting
• Buying-intent topics and website visitor identification (company- and contact-level)
• Waterfall enrichment plus CSV, CRM, and API data enrichment with automated workflows
• Deal/pipeline management, meeting scheduling, and inbound lead routing

LinkedIn Sales Navigator

• Advanced lead and account search with 40+ filters (function, seniority, years at company) to find decision-makers
• InMail messaging, with 50 credits per month included, to reach prospects outside your network
• Account IQ and Lead IQ, AI-generated account and lead research summaries, on Advanced and Advanced Plus plans
• Buyer Intent signals showing which companies are actively showing interest, on Advanced and Advanced Plus plans
• Smart Links for sharing content with prospects and seeing who engages, on Advanced and Advanced Plus plans
• Relationship Explorer and TeamLink for surfacing warm paths into target accounts through a team's combined network
• Advanced CRM integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Oracle, including direct lead/contact creation, on Advanced Plus
• iOS and Android mobile apps for full access to leads, accounts, and insights from a phone
• Team seat management and centralized billing for sales teams

Apollo.io

• Publishes exact self-serve per-seat prices for its Free, Basic and Professional plans (US$0, $49 and $79 per seat per month billed annually, per its pricing page) rather than gating them behind a sales call
• Free plan includes real usage (900 credits/year, 2 sequences, a dialer with 150 call-recording minutes) rather than only a time-limited trial
• Combines contact data, email/dialer sequencing, and browser extensions for Chrome, Gmail, and Salesforce in one subscription
• States ISO 27001 certification, a SOC 2 report (via A-LIGN), and GDPR compliance as both a data processor and controller

• Feature access is metered by a credit system on top of the seat price, so heavy use of phone-number reveals (8 credits each) or enrichment can exhaust monthly/annual allowances
• On the free plan only Gmail accounts can be connected for email campaigns, per its pricing page

LinkedIn Sales Navigator

• Publishes exact self-serve monthly and annual per-license pricing for both the Core and Advanced plans rather than requiring a sales call for its two lower tiers
• Built directly on LinkedIn's own member network, with AI-powered Account IQ and Lead IQ research plus Buyer Intent signals on Advanced plans
• iOS and Android apps give full access to leads, accounts, and insights from a phone, per its product page

• Advanced Plus, the only tier with direct CRM write-back (Salesforce, HubSpot, Microsoft Dynamics 365, Oracle) and ROI reporting, has no published price and requires requesting a demo
• InMail messaging is capped at 50 per month on every tier, including Advanced Plus
• Buyer Intent and Smart Links are withheld from the entry Core plan, available only on Advanced and Advanced Plus