FullStory vs Heap
FullStory and Heap are both analytics options. FullStory lists 7 features across 1 platform; Heap lists 6 features across 1 platform — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.
Side-by-side summary
Best for FullStory
Product management, data analytics, customer support, and marketing teams in retail/ecommerce, food and beverage, travel, financial services, gaming, and SaaS who want to remove conversion friction and personalize digital experiences.
Best for Heap
Positioned for product teams (activation/conversion/retention), marketing teams (acquisition performance), and data teams (behavioral analysis without coding), with industry solutions for SaaS, retail/ecommerce, healthcare, and financial services.
Feature comparison
Every feature listed here comes directly from each vendor's own official site.
FullStory
- Session replay to record and play back real user sessions
- Product analytics for behavior patterns and engagement metrics
- Mobile analytics tracking interactions across mobile apps
- Heatmaps visualizing where users click and scroll
- In-product Guides and Surveys for feedback collection
- StoryAI, an intelligence layer that surfaces insights from behavioral data
- Fullcapture for automatic, privacy-first interaction recording
Heap
- Automatic data capture via a single code snippet (no manual event tagging)
- Sense AI/Sense Chat for AI-powered analytics
- Integrated session replay with directed navigation to key moments
- Heap Illuminate (automated friction/opportunity detection)
- Journey Maps and heatmaps
- 100+ bi-directional integrations
Pros and cons
FullStory
- Session replay to record and play back real user sessions
- Product analytics for behavior patterns and engagement metrics
- Mobile analytics tracking interactions across mobile apps
- Heatmaps visualizing where users click and scroll
- In-product Guides and Surveys for feedback collection
- StoryAI, an intelligence layer that surfaces insights from behavioral data
- Fullcapture for automatic, privacy-first interaction recording
- Fullstory does not publish numeric pricing for its paid Business, Advanced, or Enterprise plans; buyers must request pricing.
- The free plan is capped at 30,000 monthly sessions and up to 10 users; advanced capabilities and higher limits require a paid plan.
Heap
- Automatic data capture via a single code snippet (no manual event tagging)
- Sense AI/Sense Chat for AI-powered analytics
- Integrated session replay with directed navigation to key moments
- Heap Illuminate (automated friction/opportunity detection)
- Journey Maps and heatmaps
- 100+ bi-directional integrations
We don't infer weaknesses from missing or differently worded vendor marketing copy. Use documented plan limits, migration requirements, and other sourced constraints as decision inputs; anything not supported by a source remains unverified.
Key differences
- FullStory lists Session replay to record and play back real user sessions, Product analytics for behavior patterns and engagement metrics, Mobile analytics tracking interactions across mobile apps, Heatmaps visualizing where users click and scroll, In-product Guides and Surveys for feedback collection, StoryAI, an intelligence layer that surfaces insights from behavioral data, Fullcapture for automatic, privacy-first interaction recording that Heap doesn't list.
- Heap lists Automatic data capture via a single code snippet (no manual event tagging), Sense AI/Sense Chat for AI-powered analytics, Integrated session replay with directed navigation to key moments, Heap Illuminate (automated friction/opportunity detection), Journey Maps and heatmaps, 100+ bi-directional integrations that FullStory doesn't list.
Choose FullStory if…
Choose FullStory if this fits: Product management, data analytics, customer support, and marketing teams in retail/ecommerce, food and beverage, travel, financial services, gaming, and SaaS who want to remove conversion friction and personalize digital experiences. Compared with Heap specifically, FullStory also offers Session replay to record and play back real user sessions, Product analytics for behavior patterns and engagement metrics, Mobile analytics tracking interactions across mobile apps, and 4 more features that Heap doesn't list.
Choose Heap if…
Choose Heap if this fits: Positioned for product teams (activation/conversion/retention), marketing teams (acquisition performance), and data teams (behavioral analysis without coding), with industry solutions for SaaS, retail/ecommerce, healthcare, and financial services. Compared with FullStory specifically, Heap also offers Automatic data capture via a single code snippet (no manual event tagging), Sense AI/Sense Chat for AI-powered analytics, Integrated session replay with directed navigation to key moments, and 3 more features that FullStory doesn't list.
Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.
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