Analytics

Amplitude positions itself as bringing "AI into every step of building self-improving products," combining product analytics, feedback, experimentation, and feature management.

A free analytics tool from Google that helps businesses understand customer behavior across websites and apps, with cross-platform measurement and machine-learning-based insights to improve marketing ROI.

Heap is a product analytics platform that "automatically captures every user interaction" so teams always have the data needed to increase conversion, retention, and customer delight.

Hotjar (part of Contentsquare) is an experience-intelligence platform for understanding and improving user behavior on websites/apps — "go from insight to impact, fast."

Matomo describes itself as "privacy-first analytics you can trust," delivering accurate, GDPR-compliant analytics with full data ownership via self-hosted or cloud deployment.

Mixpanel describes itself as "the product intelligence platform for the AI era," combining analytics, session replay, experiments, feature flags, and AI-powered insights.