Analytics
Track, measure, and understand how people use your product or site. Of the 26 tools tracked here, 26 of 26 run in the browser; 5 have native iOS and Android apps; 2 also ship Windows and/or macOS desktop apps — platform support sourced from each vendor's own site.
26 tools in this category
Analytics
Volza
Volza is a global trade intelligence platform providing shipment-level customs records, export-import tracking, and verified buyer-supplier intelligence across 203 countries to help businesses monitor global supply chains, track competitors, and find verified commercial partners.
Analytics
Adobe Analytics
Adobe Analytics is an enterprise digital-experience analytics platform that brings together website, mobile, and product interaction data into a single source of truth, connecting customer journeys across channels.
Analytics
Airbyte
Airbyte is an open-source data integration platform that moves data through ELT pipelines from 600+ connectors into data warehouses, lakes, and other destinations, available both as self-hosted open-source software and as a fully managed Airbyte Cloud service.
Analytics
Amplitude
Amplitude positions itself as bringing "AI into every step of building self-improving products," combining product analytics, feedback, experimentation, and feature management.
Analytics
Crazy Egg
Crazy Egg is a website-optimization platform that shows how visitors actually use a site, combining heatmaps, session recordings, A/B testing, and web analytics in one dashboard.
Analytics
Databricks
Databricks is a cloud-based data intelligence platform built on the lakehouse architecture, unifying data engineering, data warehousing, and AI/ML workloads on open formats like Delta Lake and Apache Iceberg, with governance through Unity Catalog and natural-language analytics via Genie.
Analytics
dbt Cloud
dbt Cloud is dbt Labs' managed platform for building, testing, scheduling, and orchestrating SQL-based data transformations inside a data warehouse, adding a browser IDE, job orchestration, a semantic layer, and governance features for analytics engineering teams.
Analytics
Domo
Domo is a cloud-based data and analytics platform that connects 1,000+ data sources, builds BI dashboards and embedded analytics, and adds AI agents and workflow automation on top of a governed data foundation, billed on a credit-based consumption model.
Analytics
Fathom Analytics
Fathom Analytics is a privacy-focused web analytics platform positioned as a simple, fast alternative to Google Analytics that protects visitor privacy without sacrificing actionable insights.
Analytics
Fivetran
Fivetran is an automated data movement platform that replicates data from databases, SaaS applications, and files into a data warehouse or lake, automatically handling schema drift along the way.
Analytics
FullStory
FullStory is an AI-powered behavioral analytics platform that captures real user interactions across web and mobile and converts that data into actionable insights for product, support, and marketing teams.
Analytics
Google Analytics
A free analytics tool from Google that helps businesses understand customer behavior across websites and apps, with cross-platform measurement and machine-learning-based insights to improve marketing ROI.
Analytics
Google Cloud BigQuery
BigQuery is Google Cloud's fully managed, serverless enterprise data warehouse for SQL analytics at scale, with built-in machine learning, Apache Iceberg interoperability, and Gemini-based agents for natural-language and agentic data workflows, billed on consumption-based compute and storage pricing.
Analytics
Heap
Heap is a product analytics platform that "automatically captures every user interaction" so teams always have the data needed to increase conversion, retention, and customer delight.
Analytics
Hotjar
Hotjar (part of Contentsquare) is an experience-intelligence platform for understanding and improving user behavior on websites/apps — "go from insight to impact, fast."
Analytics
Looker
Looker is Google Cloud's business intelligence and embedded-analytics platform, built around the LookML semantic layer and Gemini-powered Conversational Analytics agents for natural-language querying, dashboarding, and embedding custom data applications.
Analytics
Matomo
Matomo describes itself as "privacy-first analytics you can trust," delivering accurate, GDPR-compliant analytics with full data ownership via self-hosted or cloud deployment.
Analytics
Microsoft Power BI
Power BI is Microsoft's business intelligence platform for connecting to data, building interactive reports and dashboards, and sharing them across an organization, with deep integration into Microsoft 365 and Microsoft Fabric.
Analytics
Mixpanel
Mixpanel describes itself as "the product intelligence platform for the AI era," combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Analytics
Plausible Analytics
Plausible Analytics is a privacy-focused alternative to Google Analytics that provides website traffic insights without cookies, persistent identifiers, or cross-site tracking, keeping data on European-owned infrastructure.
Analytics
PostHog
PostHog is a product intelligence platform that combines product analytics, web analytics, session replay, feature flags, experiments, and a customer data pipeline so teams can understand and improve user behavior.
Analytics
Qualtrics
Qualtrics is a survey research and experience-management platform for designing complex studies, collecting feedback, analyzing response data, and building research dashboards.
Analytics
Segment
Segment is Twilio's customer data platform (CDP) that collects, cleans, and activates first-party customer data across a company's tools, unifying it into a single customer profile.
Analytics
Snowflake
Snowflake is a fully managed, cross-cloud data platform that separates storage and compute for data warehousing, data engineering, and AI application workloads, billed on a consumption basis.
Analytics
SurveyMonkey
SurveyMonkey is an online survey and forms platform for collecting feedback, running research, analyzing responses, and sharing insights.
Analytics
Tableau
Tableau is a Salesforce-owned business intelligence and data visualization platform for connecting to data and building interactive dashboards, licensed by role (Viewer, Explorer, Creator) across Tableau Cloud, Server, or Desktop.
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