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Analytics

Track, measure, and understand how people use your product or site. Of the 26 tools tracked here, 26 of 26 run in the browser; 5 have native iOS and Android apps; 2 also ship Windows and/or macOS desktop apps — platform support sourced from each vendor's own site.

26 tools in this category

Analytics

Volza

Volza is a global trade intelligence platform providing shipment-level customs records, export-import tracking, and verified buyer-supplier intelligence across 203 countries to help businesses monitor global supply chains, track competitors, and find verified commercial partners.

2 alternatives

Analytics

Adobe Analytics

Adobe Analytics is an enterprise digital-experience analytics platform that brings together website, mobile, and product interaction data into a single source of truth, connecting customer journeys across channels.

3 alternatives

Analytics

Airbyte

Airbyte is an open-source data integration platform that moves data through ELT pipelines from 600+ connectors into data warehouses, lakes, and other destinations, available both as self-hosted open-source software and as a fully managed Airbyte Cloud service.

1 alternatives

Analytics

Amplitude

Amplitude positions itself as bringing "AI into every step of building self-improving products," combining product analytics, feedback, experimentation, and feature management.

2 alternatives

Analytics

Crazy Egg

Crazy Egg is a website-optimization platform that shows how visitors actually use a site, combining heatmaps, session recordings, A/B testing, and web analytics in one dashboard.

2 alternatives

Analytics

Databricks

Databricks is a cloud-based data intelligence platform built on the lakehouse architecture, unifying data engineering, data warehousing, and AI/ML workloads on open formats like Delta Lake and Apache Iceberg, with governance through Unity Catalog and natural-language analytics via Genie.

1 alternatives

Analytics

dbt Cloud

dbt Cloud is dbt Labs' managed platform for building, testing, scheduling, and orchestrating SQL-based data transformations inside a data warehouse, adding a browser IDE, job orchestration, a semantic layer, and governance features for analytics engineering teams.

1 alternatives

Analytics

Domo

Domo is a cloud-based data and analytics platform that connects 1,000+ data sources, builds BI dashboards and embedded analytics, and adds AI agents and workflow automation on top of a governed data foundation, billed on a credit-based consumption model.

2 alternatives

Analytics

Fathom Analytics

Fathom Analytics is a privacy-focused web analytics platform positioned as a simple, fast alternative to Google Analytics that protects visitor privacy without sacrificing actionable insights.

3 alternatives

Analytics

Fivetran

Fivetran is an automated data movement platform that replicates data from databases, SaaS applications, and files into a data warehouse or lake, automatically handling schema drift along the way.

1 alternatives

Analytics

FullStory

FullStory is an AI-powered behavioral analytics platform that captures real user interactions across web and mobile and converts that data into actionable insights for product, support, and marketing teams.

2 alternatives

Analytics

Google Analytics

A free analytics tool from Google that helps businesses understand customer behavior across websites and apps, with cross-platform measurement and machine-learning-based insights to improve marketing ROI.

3 alternatives

Analytics

Google Cloud BigQuery

BigQuery is Google Cloud's fully managed, serverless enterprise data warehouse for SQL analytics at scale, with built-in machine learning, Apache Iceberg interoperability, and Gemini-based agents for natural-language and agentic data workflows, billed on consumption-based compute and storage pricing.

2 alternatives

Analytics

Heap

Heap is a product analytics platform that "automatically captures every user interaction" so teams always have the data needed to increase conversion, retention, and customer delight.

2 alternatives

Analytics

Hotjar

Hotjar (part of Contentsquare) is an experience-intelligence platform for understanding and improving user behavior on websites/apps — "go from insight to impact, fast."

2 alternatives

Analytics

Looker

Looker is Google Cloud's business intelligence and embedded-analytics platform, built around the LookML semantic layer and Gemini-powered Conversational Analytics agents for natural-language querying, dashboarding, and embedding custom data applications.

2 alternatives

Analytics

Matomo

Matomo describes itself as "privacy-first analytics you can trust," delivering accurate, GDPR-compliant analytics with full data ownership via self-hosted or cloud deployment.

2 alternatives

Analytics

Microsoft Power BI

Power BI is Microsoft's business intelligence platform for connecting to data, building interactive reports and dashboards, and sharing them across an organization, with deep integration into Microsoft 365 and Microsoft Fabric.

1 alternatives

Analytics

Mixpanel

Mixpanel describes itself as "the product intelligence platform for the AI era," combining analytics, session replay, experiments, feature flags, and AI-powered insights.

2 alternatives

Analytics

Plausible Analytics

Plausible Analytics is a privacy-focused alternative to Google Analytics that provides website traffic insights without cookies, persistent identifiers, or cross-site tracking, keeping data on European-owned infrastructure.

3 alternatives

Analytics

PostHog

PostHog is a product intelligence platform that combines product analytics, web analytics, session replay, feature flags, experiments, and a customer data pipeline so teams can understand and improve user behavior.

3 alternatives

Analytics

Qualtrics

Qualtrics is a survey research and experience-management platform for designing complex studies, collecting feedback, analyzing response data, and building research dashboards.

3 alternatives

Analytics

Segment

Segment is Twilio's customer data platform (CDP) that collects, cleans, and activates first-party customer data across a company's tools, unifying it into a single customer profile.

3 alternatives

Analytics

Snowflake

Snowflake is a fully managed, cross-cloud data platform that separates storage and compute for data warehousing, data engineering, and AI application workloads, billed on a consumption basis.

1 alternatives

Analytics

SurveyMonkey

SurveyMonkey is an online survey and forms platform for collecting feedback, running research, analyzing responses, and sharing insights.

3 alternatives

Analytics

Tableau

Tableau is a Salesforce-owned business intelligence and data visualization platform for connecting to data and building interactive dashboards, licensed by role (Viewer, Explorer, Creator) across Tableau Cloud, Server, or Desktop.

1 alternatives

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Popular comparisons

Side-by-side breakdowns of commonly compared analytics tools.

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All analytics comparisons

Amplitude vs Google AnalyticsAmplitude vs HeapAmplitude vs HotjarAmplitude vs MatomoAmplitude vs MixpanelGoogle Analytics vs HeapGoogle Analytics vs HotjarGoogle Analytics vs MatomoGoogle Analytics vs MixpanelHeap vs HotjarHeap vs MatomoHeap vs MixpanelHotjar vs MatomoHotjar vs MixpanelMatomo vs MixpanelSemrush vs Google AnalyticsAhrefs vs Google AnalyticsAdobe Analytics vs AmplitudeAdobe Analytics vs Google AnalyticsAdobe Analytics vs MixpanelAmplitude vs PostHogAmplitude vs SegmentCrazy Egg vs FullStoryCrazy Egg vs HotjarFathom Analytics vs Google AnalyticsFathom Analytics vs MatomoFathom Analytics vs Plausible AnalyticsFullStory vs HeapFullStory vs HotjarGoogle Analytics vs Plausible AnalyticsMatomo vs Plausible AnalyticsMixpanel vs PostHogMixpanel vs SegmentPostHog vs SegmentAdobe Analytics vs Crazy EggAdobe Analytics vs Fathom AnalyticsAdobe Analytics vs FullStoryAdobe Analytics vs HeapAdobe Analytics vs HotjarAdobe Analytics vs MatomoAdobe Analytics vs Plausible AnalyticsAdobe Analytics vs PostHogAdobe Analytics vs SegmentAmplitude vs Crazy EggAmplitude vs FullStoryAmplitude vs Plausible AnalyticsCrazy Egg vs Fathom AnalyticsCrazy Egg vs Google AnalyticsCrazy Egg vs HeapCrazy Egg vs MatomoCrazy Egg vs MixpanelCrazy Egg vs Plausible AnalyticsCrazy Egg vs PostHogCrazy Egg vs SegmentFathom Analytics vs FullStoryFathom Analytics vs HeapFathom Analytics vs HotjarFathom Analytics vs MixpanelFathom Analytics vs PostHogFathom Analytics vs SegmentFullStory vs MatomoFullStory vs MixpanelFullStory vs Plausible AnalyticsFullStory vs PostHogFullStory vs SegmentGoogle Analytics vs PostHogHeap vs Plausible AnalyticsHeap vs PostHogHotjar vs Plausible AnalyticsHotjar vs PostHogMatomo vs PostHogPlausible Analytics vs SegmentVolza vs Google AnalyticsWhatConverts vs Google AnalyticsSentry vs PostHogDatadog vs PostHogRuler Analytics vs Google AnalyticsSurveyMonkey vs TypeformSurveyMonkey vs JotformSurveyMonkey vs QualtricsDatabricks vs SnowflakeMicrosoft Power BI vs TableauAirbyte vs FivetranDatabricks vs Google Cloud BigQueryGoogle Cloud BigQuery vs SnowflakeDomo vs Microsoft Power BIDomo vs TableauLooker vs Microsoft Power BILooker vs Tableau