Amplitude vs Hotjar

Amplitude and Hotjar are both analytics options. Here's how they compare on official platforms, features, and positioning — sourced from each vendor's own site, not from ratings or reviews.

Side-by-side summary

ComparingAmplitudeHotjar

CategoryAnalyticsAnalytics

Alternatives tracked22

PlatformsWeb, iOS, AndroidWeb

Best for Amplitude

Positioned for product, data, engineering, marketing, and executive teams at companies from startups (free tier) to enterprises, across financial services, B2B SaaS, media, healthcare, and ecommerce.

Best for Hotjar

Positioned for product, design, and marketing teams who want to "deliver experiences that convert" by understanding user journeys and reducing drop-offs.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Amplitude

Product analytics and web analytics with instant query results
"360-Journeys" view of user actions across the full customer journey
Root cause / anomaly analysis
Session replay and heatmaps
Feature experimentation and feature management/flagging
AI-powered feedback analysis and 400+ partner integrations

Hotjar

Heatmaps (clicks, movement, scroll behavior)
Session recordings/replay
Funnels (conversion drop-off analysis)
Surveys with AI-powered summarization
User Tests and 1:1 Interviews
Integrations with Google Analytics, HubSpot, Optimizely

Pros and cons

Amplitude

Pros

Product analytics and web analytics with instant query results
"360-Journeys" view of user actions across the full customer journey
Root cause / anomaly analysis
Session replay and heatmaps
Feature experimentation and feature management/flagging
AI-powered feedback analysis and 400+ partner integrations

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Hotjar

Pros

Heatmaps (clicks, movement, scroll behavior)
Session recordings/replay
Funnels (conversion drop-off analysis)
Surveys with AI-powered summarization
User Tests and 1:1 Interviews
Integrations with Google Analytics, HubSpot, Optimizely

Cons

Key differences

Amplitude lists Product analytics and web analytics with instant query results, "360-Journeys" view of user actions across the full customer journey, Root cause / anomaly analysis, Session replay and heatmaps, Feature experimentation and feature management/flagging, AI-powered feedback analysis and 400+ partner integrations that Hotjar doesn't list.
Hotjar lists Heatmaps (clicks, movement, scroll behavior), Session recordings/replay, Funnels (conversion drop-off analysis), Surveys with AI-powered summarization, User Tests and 1:1 Interviews, Integrations with Google Analytics, HubSpot, Optimizely that Amplitude doesn't list.
Amplitude supports iOS, Android, which Hotjar doesn't list.

Choose Amplitude if…

Choose Amplitude if this fits: Positioned for product, data, engineering, marketing, and executive teams at companies from startups (free tier) to enterprises, across financial services, B2B SaaS, media, healthcare, and ecommerce.

Choose Hotjar if…

Choose Hotjar if this fits: Positioned for product, design, and marketing teams who want to "deliver experiences that convert" by understanding user journeys and reducing drop-offs.

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.