Amplitude vs Matomo
Amplitude and Matomo are both analytics options. Amplitude lists 6 features across 3 platforms; Matomo lists 6 features across 3 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.
Side-by-side summary
Best for Amplitude
Positioned for product, data, engineering, marketing, and executive teams at companies from startups (free tier) to enterprises, across financial services, B2B SaaS, media, healthcare, and ecommerce.
Best for Matomo
Positioned for organizations wanting privacy-compliant analytics without vendor lock-in — enterprises prioritizing data ownership, public sector bodies with regulatory requirements, and teams seeking a Google Analytics alternative.
Feature comparison
Every feature listed here comes directly from each vendor's own official site.
Amplitude
- Product analytics and web analytics with instant query results
- "360-Journeys" view of user actions across the full customer journey
- Root cause / anomaly analysis
- Session replay and heatmaps
- Feature experimentation and feature management/flagging
- AI-powered feedback analysis and 400+ partner integrations
Matomo
- Unsampled data with no sampling limitations
- Cookieless tracking and data anonymization options
- Self-hosted or cloud deployment with full data ownership
- Heatmaps and session recordings
- A/B testing and personalization
- Funnel/flow analysis and raw data export
Pros and cons
Amplitude
- Product analytics and web analytics with instant query results
- "360-Journeys" view of user actions across the full customer journey
- Root cause / anomaly analysis
- Session replay and heatmaps
- Feature experimentation and feature management/flagging
- AI-powered feedback analysis and 400+ partner integrations
- The Free plan is capped at 2 million events per month; repeated overages can block account access, and continued overages without upgrading can ultimately lead to account deletion under Amplitude's documented policy.
- Plus pricing becomes usage-based as event volume grows, while Growth and Enterprise pricing is custom and advanced features can require higher plans or add-ons.
Matomo
- Unsampled data with no sampling limitations
- Cookieless tracking and data anonymization options
- Self-hosted or cloud deployment with full data ownership
- Heatmaps and session recordings
- A/B testing and personalization
- Funnel/flow analysis and raw data export
- The free On-Premise edition requires you to provide and maintain the server, database, updates, backups, and operational security yourself.
- Matomo Cloud pricing scales with traffic, while advanced On-Premise capabilities and professional support can require paid bundles or separate subscriptions.
Key differences
- Amplitude lists Product analytics and web analytics with instant query results, "360-Journeys" view of user actions across the full customer journey, Root cause / anomaly analysis, Session replay and heatmaps, Feature experimentation and feature management/flagging, AI-powered feedback analysis and 400+ partner integrations that Matomo doesn't list.
- Matomo lists Unsampled data with no sampling limitations, Cookieless tracking and data anonymization options, Self-hosted or cloud deployment with full data ownership, Heatmaps and session recordings, A/B testing and personalization, Funnel/flow analysis and raw data export that Amplitude doesn't list.
Choose Amplitude if…
Choose Amplitude if this fits: Positioned for product, data, engineering, marketing, and executive teams at companies from startups (free tier) to enterprises, across financial services, B2B SaaS, media, healthcare, and ecommerce. Compared with Matomo specifically, Amplitude also offers Product analytics and web analytics with instant query results, "360-Journeys" view of user actions across the full customer journey, Root cause / anomaly analysis, and 3 more features that Matomo doesn't list.
Choose Matomo if…
Choose Matomo if this fits: Positioned for organizations wanting privacy-compliant analytics without vendor lock-in — enterprises prioritizing data ownership, public sector bodies with regulatory requirements, and teams seeking a Google Analytics alternative. Compared with Amplitude specifically, Matomo also offers Unsampled data with no sampling limitations, Cookieless tracking and data anonymization options, Self-hosted or cloud deployment with full data ownership, and 3 more features that Amplitude doesn't list.
Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.
Amplitude sources
Last verified October 6, 2026
- https://amplitude.com
- https://amplitude.com/product
- https://www.amplitude.com/pricing
- https://amplitude.com/docs/faq/billing-and-plans
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