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Best Omnisend alternatives

Omnisend is an ecommerce-focused marketing platform combining email campaigns, automation, segmentation, forms, web push notifications, reporting, and SMS capabilities for online stores.

4 alternatives compared

About Omnisend

Omnisend is an ecommerce-focused marketing platform combining email campaigns, automation, segmentation, forms, web push notifications, reporting, and SMS capabilities for online stores. Ecommerce brands that want email marketing, behavior-based automation, store data, segmentation, and multi-channel messaging in one platform.

  • Drag-and-drop ecommerce email campaigns with product and discount blocks
  • Automation workflows for welcome, abandoned cart, browse abandonment, post-purchase, and win-back journeys
  • Behavior- and purchase-based dynamic segmentation with AI-assisted audience building
  • Email, SMS, and web push channels available across Omnisend's marketing toolkit
  • Forms, pop-ups, flyouts, and landing pages for subscriber acquisition
  • Revenue attribution and campaign, automation, deliverability, and channel performance reporting

Platforms

Web
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Top alternatives

See how the top Omnisend alternatives compare on use case fit and core strengths.

#1Top pick

Klaviyo

An ecommerce marketing platform for email, SMS, customer data, automation, and personalization.

Best for

Ecommerce teams evaluating a data-heavy marketing and lifecycle platform

Ecommerce customer dataAutomationEmail and SMS
View Klaviyo
#2

Brevo

An email and CRM platform with volume-based email pricing, automations, SMS, WhatsApp, and customer management.

Best for

Businesses that want multi-channel messaging and pricing based primarily on email send volume

Email-volume pricingSMS and WhatsAppBuilt-in CRM
View Brevo
#3

Mailchimp

An email and marketing automation platform with campaigns, templates, analytics, customer journeys, and integrations.

Best for

Businesses that want a widely used email marketing ecosystem and broad third-party integration coverage

Email campaignsMarketing automationIntegration ecosystem
View Mailchimp
#4

Zoho Campaigns

An AI-powered email, SMS, and WhatsApp marketing platform with contact-tier pricing and deep integration into the wider Zoho suite.

Best for

Small businesses already using or considering the wider Zoho suite who want low-cost, contact-tiered email marketing

Contact-tier pricing from $3/monthNative SMS and WhatsApp channelsDeep Zoho-suite integration
View Zoho Campaigns

Pricing

Free plan: yes

Entry paid plan

USD 16/ monthly

  • Free

    USD 0 / monthly

    Up to 500 emails per month to a maximum of 250 unique contacts. No credit card required.

  • Standard

    USD 16 / monthly

    Starts at $16/month. Email credits scale at 12 times the contact count per billing cycle, with unlimited push notifications and live chat support. For new subscriptions from May 4, 2026 onward, SMS sending requires Pro.

  • Pro

    USD 59 / monthly

    Starts at $59/month. Includes unlimited email and push sending; new subscriptions can add SMS with volume-based pricing.

Pricing checked August 24, 2026Official pricing page
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How to choose

Before switching to Omnisend, weigh it against its listed alternatives: Klaviyo (Ecommerce teams evaluating a data-heavy marketing and lifecycle platform); Brevo (Businesses that want multi-channel messaging and pricing based primarily on email send volume); Mailchimp (Businesses that want a widely used email marketing ecosystem and broad third-party integration coverage); Zoho Campaigns (Small businesses already using or considering the wider Zoho suite who want low-cost, contact-tiered email marketing). Compare each against the workflow you actually run today — integrations, customization, and the effort required to migrate your existing data usually matter more than headline features. Confirm it runs on the platforms you need (Web) before switching.

If Omnisend's feature set above doesn't cover what you need, one of the alternatives compared here — Klaviyo, Brevo, Mailchimp, Zoho Campaigns — may be a closer fit.

Frequently asked questions

Does Omnisend have a free plan?

Yes. Omnisend's current Free plan costs $0 and supports up to 500 emails per month to a maximum of 250 unique contacts, with no credit card required.

How much does Omnisend cost?

Omnisend's Standard plan starts at $16/month and Pro starts at $59/month. Paid pricing scales with contact count and the features or sending volume required.

Can Omnisend send SMS?

Yes, but current access depends on plan and subscription date. For customers subscribing on or after May 4, 2026, SMS sending is available on Pro as a separately priced volume-based add-on; Free and Standard do not include new SMS sending access.

Sources

The facts on this page come from Omnisend's own official site, accessed August 24, 2026. See our Sources Policy for how we handle sourcing.

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