Wix vs Shopify

Wix and Shopify are both tools people compare when choosing between CMS and ecommerce options. Wix lists 6 features across 3 platforms; Shopify lists 6 features across 3 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.

Side-by-side summary

ComparingWixShopify

CategoryCMSEcommerce

Alternatives tracked22

PlatformsWeb, iOS, AndroidWeb, iOS, Android

Best for Wix

Wix positions itself for small business owners, entrepreneurs, creatives, and individuals seeking an accessible way to establish an online presence, including a free plan.

Best for Shopify

Positioned for businesses of all sizes — from solo entrepreneurs launching their first store to large enterprises.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Wix

Drag-and-drop editor
Pre-designed templates
Free website creation option
Built-in ecommerce
Hosting included
SEO tools

Shopify

Website builder with themes and AI-assisted design
Shopify Checkout with Shop Pay
Built-in and third-party payment processing
Multichannel selling (social, marketplaces, POS)
21,000+ app ecosystem
Shipping/international tools (Shopify Markets)

Pros and cons

Wix

Pros

Drag-and-drop editor
Pre-designed templates
Free website creation option
Built-in ecommerce
Hosting included
SEO tools

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Shopify

Pros

Website builder with themes and AI-assisted design
Shopify Checkout with Shop Pay
Built-in and third-party payment processing
Multichannel selling (social, marketplaces, POS)
21,000+ app ecosystem
Shipping/international tools (Shopify Markets)

Cons

Key differences

Wix is categorized under CMS, while Shopify is categorized under Ecommerce.
Wix lists Drag-and-drop editor, Pre-designed templates, Free website creation option, Built-in ecommerce, Hosting included, SEO tools that Shopify doesn't list.
Shopify lists Website builder with themes and AI-assisted design, Shopify Checkout with Shop Pay, Built-in and third-party payment processing, Multichannel selling (social, marketplaces, POS), 21,000+ app ecosystem, Shipping/international tools (Shopify Markets) that Wix doesn't list.

Choose Wix if…

Choose Wix if this fits: Wix positions itself for small business owners, entrepreneurs, creatives, and individuals seeking an accessible way to establish an online presence, including a free plan.

Visit Wix eCommerce

This is an affiliate link. See our Affiliate Disclosure.

Choose Shopify if…

Choose Shopify if this fits: Positioned for businesses of all sizes — from solo entrepreneurs launching their first store to large enterprises.

Visit Shopify

This is an affiliate link. See our Affiliate Disclosure.

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.