Semrush vs Moz
Semrush and Moz are both marketing options. Semrush lists 8 features across 0 platforms; Moz lists 6 features across 1 platform — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.
Side-by-side summary
Best for Semrush
Positioned for solopreneurs, freelancers, small teams, agencies, mid-market companies, and enterprises across industries like SaaS, e-commerce, healthcare, and professional services.
Best for Moz
In-house SEO specialists, small agencies, and marketing consultants seeking trusted Domain Authority metrics and site audit tools.
Feature comparison
Every feature listed here comes directly from each vendor's own official site.
Semrush
- Keyword research across a database of billions of keywords
- Site audit and technical SEO health analysis
- Competitor and backlink analysis with rank tracking across 142 geo databases
- AI-powered content creation and optimization
- AI visibility tracking that monitors brand mentions across LLM prompts
- PPC and advertising tools for Google and Meta
- Social media management and scheduling
- Local SEO and Google Business Profile optimization
Moz
- Keyword Explorer providing keyword volume, difficulty scores, and organic CTR estimations
- Link Explorer tracking backlinks, anchor text distribution, and proprietary Domain Authority / Page Authority metrics
- Weekly automated technical site crawls identifying broken links, duplicate content, and meta tag issues
- Rank tracking across desktop and mobile SERPs with regional and local search engine targeting
- On-page optimization grader providing actionable content recommendations per target keyword
- Custom scheduled PDF reporting for client presentations and executive stakeholders
Pros and cons
Semrush
- Keyword research across a database of billions of keywords
- Site audit and technical SEO health analysis
- Competitor and backlink analysis with rank tracking across 142 geo databases
- AI-powered content creation and optimization
- AI visibility tracking that monitors brand mentions across LLM prompts
- PPC and advertising tools for Google and Meta
- Social media management and scheduling
- Local SEO and Google Business Profile optimization
- The entry SEO plan is limited to 5 websites and 500 tracked keywords; larger site and keyword allowances require higher tiers.
- The lowest displayed monthly equivalents require annual billing, while month-to-month rates are higher.
Moz
- Keyword Explorer providing keyword volume, difficulty scores, and organic CTR estimations
- Link Explorer tracking backlinks, anchor text distribution, and proprietary Domain Authority / Page Authority metrics
- Weekly automated technical site crawls identifying broken links, duplicate content, and meta tag issues
- Rank tracking across desktop and mobile SERPs with regional and local search engine targeting
- On-page optimization grader providing actionable content recommendations per target keyword
- Custom scheduled PDF reporting for client presentations and executive stakeholders
- Backlink index refresh speed and total database size are smaller than Ahrefs and Semrush
- Standard plan limits user seats to 1 and keyword tracking to 300 terms
- Lacks integrated PPC ad competitor intelligence compared to Semrush
Key differences
- Semrush lists Keyword research across a database of billions of keywords, Site audit and technical SEO health analysis, Competitor and backlink analysis with rank tracking across 142 geo databases, AI-powered content creation and optimization, AI visibility tracking that monitors brand mentions across LLM prompts, PPC and advertising tools for Google and Meta, Social media management and scheduling, Local SEO and Google Business Profile optimization that Moz doesn't list.
- Moz lists Keyword Explorer providing keyword volume, difficulty scores, and organic CTR estimations, Link Explorer tracking backlinks, anchor text distribution, and proprietary Domain Authority / Page Authority metrics, Weekly automated technical site crawls identifying broken links, duplicate content, and meta tag issues, Rank tracking across desktop and mobile SERPs with regional and local search engine targeting, On-page optimization grader providing actionable content recommendations per target keyword, Custom scheduled PDF reporting for client presentations and executive stakeholders that Semrush doesn't list.
- Moz supports Web, which Semrush doesn't list.
Choose Semrush if…
Choose Semrush if this fits: Positioned for solopreneurs, freelancers, small teams, agencies, mid-market companies, and enterprises across industries like SaaS, e-commerce, healthcare, and professional services. Compared with Moz specifically, Semrush also offers Keyword research across a database of billions of keywords, Site audit and technical SEO health analysis, Competitor and backlink analysis with rank tracking across 142 geo databases, and 5 more features that Moz doesn't list.
Choose Moz if…
Choose Moz if this fits: In-house SEO specialists, small agencies, and marketing consultants seeking trusted Domain Authority metrics and site audit tools. Compared with Semrush specifically, Moz also offers Keyword Explorer providing keyword volume, difficulty scores, and organic CTR estimations, Link Explorer tracking backlinks, anchor text distribution, and proprietary Domain Authority / Page Authority metrics, Weekly automated technical site crawls identifying broken links, duplicate content, and meta tag issues, and 3 more features that Semrush doesn't list, plus Web support that Semrush doesn't list.
Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.
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