Semrush vs Google Analytics

Semrush

• Keyword research across a database of billions of keywords
• Site audit and technical SEO health analysis
• Competitor and backlink analysis with rank tracking across 142 geo databases
• AI-powered content creation and optimization
• AI visibility tracking that monitors brand mentions across LLM prompts
• PPC and advertising tools for Google and Meta
• Social media management and scheduling
• Local SEO and Google Business Profile optimization

Google Analytics

• Web and app event-based measurement in Google Analytics 4
• Cross-platform reporting and attribution
• Audiences, key events, explorations, and customizable reports
• Machine-learning-based insights and predictive capabilities
• Native integrations with Google Ads, Search Ads 360, Search Console, and Google Cloud
• BigQuery export, with materially higher daily export limits on Analytics 360

Semrush

• Keyword research across a database of billions of keywords
• Site audit and technical SEO health analysis
• Competitor and backlink analysis with rank tracking across 142 geo databases
• AI-powered content creation and optimization
• AI visibility tracking that monitors brand mentions across LLM prompts
• PPC and advertising tools for Google and Meta
• Social media management and scheduling
• Local SEO and Google Business Profile optimization

• The entry SEO plan is limited to 5 websites and 500 tracked keywords; larger site and keyword allowances require higher tiers.
• The lowest displayed monthly equivalents require annual billing, while month-to-month rates are higher.

Google Analytics

• Web and app event-based measurement in Google Analytics 4
• Cross-platform reporting and attribution
• Audiences, key events, explorations, and customizable reports
• Machine-learning-based insights and predictive capabilities
• Native integrations with Google Ads, Search Ads 360, Search Console, and Google Cloud
• BigQuery export, with materially higher daily export limits on Analytics 360

• Standard properties have lower limits than Analytics 360, including up to 14 months of configurable data retention versus up to 50 months on 360.
• Standard explorations can sample at 10 million events per query, while 360 raises that threshold and adds unsampled exploration capacity.
• Standard daily BigQuery export is capped at 1 million events, while Analytics 360 supports much larger daily exports; organizations exceeding Standard limits need to evaluate a 360 contract.