Craft CMS vs Wix
Craft CMS and Wix are both CMS options. Here's how they compare on official platforms, features, and positioning — sourced from each vendor's own site, not from ratings or reviews.
Side-by-side summary
Best for Craft CMS
Agencies and developers building multi-site or e-commerce projects who want flexible content modeling without being locked into a rigid page structure.
Best for Wix
Wix positions itself for small business owners, entrepreneurs, creatives, and individuals seeking an accessible way to establish an online presence, including a free plan.
Feature comparison
Every feature listed here comes directly from each vendor's own official site.
Craft CMS
- Customizable field types and flexible content modeling
- Multi-site support with unlimited localization, translated into 25 languages in the control panel
- Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps
- Extensible plugin framework with a built-in Plugin Store
- Craft Commerce for e-commerce functionality
- Third-party integrations including Salesforce, Mailchimp, and HubSpot
- Craft Cloud managed hosting option
Wix
- Drag-and-drop editor
- Pre-designed templates
- Free website creation option
- Built-in ecommerce
- Hosting included
- SEO tools
Pros and cons
Craft CMS
- Customizable field types and flexible content modeling
- Multi-site support with unlimited localization, translated into 25 languages in the control panel
- Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps
- Extensible plugin framework with a built-in Plugin Store
- Craft Commerce for e-commerce functionality
- Third-party integrations including Salesforce, Mailchimp, and HubSpot
- Craft Cloud managed hosting option
We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.
Wix
- Drag-and-drop editor
- Pre-designed templates
- Free website creation option
- Built-in ecommerce
- Hosting included
- SEO tools
We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.
Key differences
- Craft CMS lists Customizable field types and flexible content modeling, Multi-site support with unlimited localization, translated into 25 languages in the control panel, Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps, Extensible plugin framework with a built-in Plugin Store, Craft Commerce for e-commerce functionality, Third-party integrations including Salesforce, Mailchimp, and HubSpot, Craft Cloud managed hosting option that Wix doesn't list.
- Wix lists Drag-and-drop editor, Pre-designed templates, Free website creation option, Built-in ecommerce, Hosting included, SEO tools that Craft CMS doesn't list.
- Craft CMS supports Web (Craft Cloud), Self-hosted, which Wix doesn't list.
- Wix supports Web, iOS, Android, which Craft CMS doesn't list.
Choose Craft CMS if…
Choose Craft CMS if this fits: Agencies and developers building multi-site or e-commerce projects who want flexible content modeling without being locked into a rigid page structure.
Choose Wix if…
Choose Wix if this fits: Wix positions itself for small business owners, entrepreneurs, creatives, and individuals seeking an accessible way to establish an online presence, including a free plan.
Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.
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