Contentful vs Craft CMS

Contentful and Craft CMS are both CMS options. Here's how they compare on official platforms, features, and positioning — sourced from each vendor's own site, not from ratings or reviews.

Side-by-side summary

ComparingContentfulCraft CMS

CategoryCMSCMS

Alternatives tracked23

PlatformsWebWeb (Craft Cloud), Self-hosted

Best for Contentful

Contentful positions itself for growth marketing teams, product and developer teams, content teams, and mid-market/enterprise organizations needing centralized, multi-channel content management.

Best for Craft CMS

Agencies and developers building multi-site or e-commerce projects who want flexible content modeling without being locked into a rigid page structure.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Contentful

Centralized, modular content architecture
AI-powered personalization and content generation
No-code experimentation and A/B testing
Multi-channel, multi-brand content delivery
Localization and translation automation
Front-end hosting capabilities

Craft CMS

Customizable field types and flexible content modeling
Multi-site support with unlimited localization, translated into 25 languages in the control panel
Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps
Extensible plugin framework with a built-in Plugin Store
Craft Commerce for e-commerce functionality
Third-party integrations including Salesforce, Mailchimp, and HubSpot
Craft Cloud managed hosting option

Pros and cons

Contentful

Pros

Centralized, modular content architecture
AI-powered personalization and content generation
No-code experimentation and A/B testing
Multi-channel, multi-brand content delivery
Localization and translation automation
Front-end hosting capabilities

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Craft CMS

Pros

Customizable field types and flexible content modeling
Multi-site support with unlimited localization, translated into 25 languages in the control panel
Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps
Extensible plugin framework with a built-in Plugin Store
Craft Commerce for e-commerce functionality
Third-party integrations including Salesforce, Mailchimp, and HubSpot
Craft Cloud managed hosting option

Cons

Key differences

Contentful lists Centralized, modular content architecture, AI-powered personalization and content generation, No-code experimentation and A/B testing, Multi-channel, multi-brand content delivery, Localization and translation automation, Front-end hosting capabilities that Craft CMS doesn't list.
Craft CMS lists Customizable field types and flexible content modeling, Multi-site support with unlimited localization, translated into 25 languages in the control panel, Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps, Extensible plugin framework with a built-in Plugin Store, Craft Commerce for e-commerce functionality, Third-party integrations including Salesforce, Mailchimp, and HubSpot, Craft Cloud managed hosting option that Contentful doesn't list.
Contentful supports Web, which Craft CMS doesn't list.
Craft CMS supports Web (Craft Cloud), Self-hosted, which Contentful doesn't list.

Choose Contentful if…

Choose Contentful if this fits: Contentful positions itself for growth marketing teams, product and developer teams, content teams, and mid-market/enterprise organizations needing centralized, multi-channel content management.

Choose Craft CMS if…

Choose Craft CMS if this fits: Agencies and developers building multi-site or e-commerce projects who want flexible content modeling without being locked into a rigid page structure.

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.