Craft CMS vs Ghost

Craft CMS and Ghost are both CMS options. Here's how they compare on official platforms, features, and positioning — sourced from each vendor's own site, not from ratings or reviews.

Side-by-side summary

ComparingCraft CMSGhost

CategoryCMSCMS

Alternatives tracked32

PlatformsWeb (Craft Cloud), Self-hostedWeb

Best for Craft CMS

Agencies and developers building multi-site or e-commerce projects who want flexible content modeling without being locked into a rigid page structure.

Best for Ghost

Ghost positions itself for creators (YouTubers, bloggers, podcasters, musicians), publishers/journalists, businesses running content marketing, and developers.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Craft CMS

Customizable field types and flexible content modeling
Multi-site support with unlimited localization, translated into 25 languages in the control panel
Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps
Extensible plugin framework with a built-in Plugin Store
Craft Commerce for e-commerce functionality
Third-party integrations including Salesforce, Mailchimp, and HubSpot
Craft Cloud managed hosting option

Ghost

Custom site design/branding control
Rich publishing editor (galleries, video, audio, embeds)
Native email newsletter delivery with segmentation
Membership and paid-subscription management
Native analytics
0% payment processing fees (via Stripe integration)

Pros and cons

Craft CMS

Pros

Customizable field types and flexible content modeling
Multi-site support with unlimited localization, translated into 25 languages in the control panel
Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps
Extensible plugin framework with a built-in Plugin Store
Craft Commerce for e-commerce functionality
Third-party integrations including Salesforce, Mailchimp, and HubSpot
Craft Cloud managed hosting option

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Ghost

Pros

Custom site design/branding control
Rich publishing editor (galleries, video, audio, embeds)
Native email newsletter delivery with segmentation
Membership and paid-subscription management
Native analytics
0% payment processing fees (via Stripe integration)

Cons

Key differences

Craft CMS lists Customizable field types and flexible content modeling, Multi-site support with unlimited localization, translated into 25 languages in the control panel, Twig templating for coupled sites and a self-generating GraphQL API for decoupled apps, Extensible plugin framework with a built-in Plugin Store, Craft Commerce for e-commerce functionality, Third-party integrations including Salesforce, Mailchimp, and HubSpot, Craft Cloud managed hosting option that Ghost doesn't list.
Ghost lists Custom site design/branding control, Rich publishing editor (galleries, video, audio, embeds), Native email newsletter delivery with segmentation, Membership and paid-subscription management, Native analytics, 0% payment processing fees (via Stripe integration) that Craft CMS doesn't list.
Craft CMS supports Web (Craft Cloud), Self-hosted, which Ghost doesn't list.
Ghost supports Web, which Craft CMS doesn't list.

Choose Craft CMS if…

Choose Craft CMS if this fits: Agencies and developers building multi-site or e-commerce projects who want flexible content modeling without being locked into a rigid page structure.

Choose Ghost if…

Choose Ghost if this fits: Ghost positions itself for creators (YouTubers, bloggers, podcasters, musicians), publishers/journalists, businesses running content marketing, and developers.

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.