Constant Contact vs Mailchimp

Constant Contact and Mailchimp are both marketing options. Here's how they compare on official platforms, features, and positioning — sourced from each vendor's own site, not from ratings or reviews.

Side-by-side summary

ComparingConstant ContactMailchimp

CategoryMarketingMarketing

Alternatives tracked32

PlatformsWeb, iOS, AndroidWeb, iOS, Android

Best for Constant Contact

Positioned for small businesses that want an easy-to-use platform for email and SMS marketing, sign-up forms, and landing pages without needing a dedicated marketing team.

Best for Mailchimp

Positioned for small to mid-sized businesses (retail/e-commerce, hospitality, nonprofits, professional services, content creators) who want an easy-to-use email/SMS marketing tool without needing extensive marketing experience.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Constant Contact

Automated email sends for events like welcomes, birthdays, and re-sends to non-openers
SMS marketing with automated VIP alerts, abandoned-cart reminders, and event updates
Custom automation paths with branching and triggered actions
Website sign-up forms, pop-ups, and lead-generation landing pages
Real-time performance tracking and reporting
Integrations with popular CRMs and e-commerce platforms to sync contacts and orders

Mailchimp

Drag-and-drop email builder with 300+ templates and AI content generation
Integrated SMS marketing campaigns
Always-on marketing automations (welcome sequences, customer journeys)
Analytics dashboards for opens, clicks, and engagement
Audience segmentation and personalization
300+ native integrations (Shopify, WooCommerce, Stripe, Salesforce, Zapier)

Pros and cons

Constant Contact

Pros

Automated email sends for events like welcomes, birthdays, and re-sends to non-openers
SMS marketing with automated VIP alerts, abandoned-cart reminders, and event updates
Custom automation paths with branching and triggered actions
Website sign-up forms, pop-ups, and lead-generation landing pages
Real-time performance tracking and reporting
Integrations with popular CRMs and e-commerce platforms to sync contacts and orders

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Mailchimp

Pros

Drag-and-drop email builder with 300+ templates and AI content generation
Integrated SMS marketing campaigns
Always-on marketing automations (welcome sequences, customer journeys)
Analytics dashboards for opens, clicks, and engagement
Audience segmentation and personalization
300+ native integrations (Shopify, WooCommerce, Stripe, Salesforce, Zapier)

Cons

Key differences

Constant Contact lists Automated email sends for events like welcomes, birthdays, and re-sends to non-openers, SMS marketing with automated VIP alerts, abandoned-cart reminders, and event updates, Custom automation paths with branching and triggered actions, Website sign-up forms, pop-ups, and lead-generation landing pages, Real-time performance tracking and reporting, Integrations with popular CRMs and e-commerce platforms to sync contacts and orders that Mailchimp doesn't list.
Mailchimp lists Drag-and-drop email builder with 300+ templates and AI content generation, Integrated SMS marketing campaigns, Always-on marketing automations (welcome sequences, customer journeys), Analytics dashboards for opens, clicks, and engagement, Audience segmentation and personalization, 300+ native integrations (Shopify, WooCommerce, Stripe, Salesforce, Zapier) that Constant Contact doesn't list.

Choose Constant Contact if…

Choose Constant Contact if this fits: Positioned for small businesses that want an easy-to-use platform for email and SMS marketing, sign-up forms, and landing pages without needing a dedicated marketing team.

Choose Mailchimp if…

Choose Mailchimp if this fits: Positioned for small to mid-sized businesses (retail/e-commerce, hospitality, nonprofits, professional services, content creators) who want an easy-to-use email/SMS marketing tool without needing extensive marketing experience.

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.