AppFolio vs Entrata
AppFolio and Entrata are both property management options. AppFolio lists 8 features across 3 platforms; Entrata lists 6 features across 0 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.
Side-by-side summary
Best for AppFolio
Property managers and real estate operators, from small portfolios to large enterprises, who want an established, full-featured platform and are comfortable with a custom-quoted price rather than public list pricing.
Best for Entrata
Multifamily and large property operators that want leasing, accounting, resident experience, maintenance, payments, and portfolio operations on one connected platform.
Feature comparison
Every feature listed here comes directly from each vendor's own official site.
AppFolio
- Property accounting and financial reporting
- Marketing and leasing automation
- Work order and maintenance management
- Resident communication and online portal
- Property inspections and unit turnover tracking
- API access (read-only on Plus, read/write on Max)
- Realm-X AI assistant and messaging
- Workflow automation and reporting
Entrata
- Leasing and CRM workflows from lead management through signed lease
- Property accounting, accounts payable, budgeting, reporting, and payments
- Maintenance and onsite property-operations workflows
- Resident and prospect experience tools
- Portfolio-wide operational reporting and governance
- AI-assisted and agentic workflows across leasing, accounting, maintenance, renewals, and payments
Pros and cons
AppFolio
- Property accounting and financial reporting
- Marketing and leasing automation
- Work order and maintenance management
- Resident communication and online portal
- Property inspections and unit turnover tracking
- API access (read-only on Plus, read/write on Max)
- Realm-X AI assistant and messaging
- Workflow automation and reporting
- AppFolio publishes per-unit starting rates, but also requires a minimum spend and a 50-unit minimum on Core; the exact minimum spend is quote-based.
- Plus and Max also carry minimum-spend and unit requirements, so the displayed per-unit rate is not a complete monthly quote for every portfolio.
- No public consumer affiliate/referral program is documented; AppFolio's partner program is aimed at vendors and consultants.
Entrata
- Leasing and CRM workflows from lead management through signed lease
- Property accounting, accounts payable, budgeting, reporting, and payments
- Maintenance and onsite property-operations workflows
- Resident and prospect experience tools
- Portfolio-wide operational reporting and governance
- AI-assisted and agentic workflows across leasing, accounting, maintenance, renewals, and payments
- No public self-serve numeric pricing
- Enterprise breadth can be more complex than smaller landlords require
- Evaluation starts with a demo rather than instant self-service signup
Key differences
- AppFolio lists Property accounting and financial reporting, Marketing and leasing automation, Work order and maintenance management, Resident communication and online portal, Property inspections and unit turnover tracking, API access (read-only on Plus, read/write on Max), Realm-X AI assistant and messaging, Workflow automation and reporting that Entrata doesn't list.
- Entrata lists Leasing and CRM workflows from lead management through signed lease, Property accounting, accounts payable, budgeting, reporting, and payments, Maintenance and onsite property-operations workflows, Resident and prospect experience tools, Portfolio-wide operational reporting and governance, AI-assisted and agentic workflows across leasing, accounting, maintenance, renewals, and payments that AppFolio doesn't list.
- AppFolio supports Web, iOS, Android, which Entrata doesn't list.
Choose AppFolio if…
Choose AppFolio if this fits: Property managers and real estate operators, from small portfolios to large enterprises, who want an established, full-featured platform and are comfortable with a custom-quoted price rather than public list pricing. Compared with Entrata specifically, AppFolio also offers Property accounting and financial reporting, Marketing and leasing automation, Work order and maintenance management, and 5 more features that Entrata doesn't list, plus Web, iOS, Android support that Entrata doesn't list.
Choose Entrata if…
Choose Entrata if this fits: Multifamily and large property operators that want leasing, accounting, resident experience, maintenance, payments, and portfolio operations on one connected platform. Compared with AppFolio specifically, Entrata also offers Leasing and CRM workflows from lead management through signed lease, Property accounting, accounts payable, budgeting, reporting, and payments, Maintenance and onsite property-operations workflows, and 3 more features that AppFolio doesn't list.
Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.
Entrata sources
Last verified September 6, 2026
- https://www.entrata.com/
- https://www.entrata.com/platforms/oxp
- https://www.entrata.com/products/accounting
- https://www.entrata.com/demo
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