AppFolio vs Entrata

AppFolio and Entrata are both property management options. AppFolio lists 8 features across 3 platforms; Entrata lists 6 features across 0 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.

Side-by-side summary

ComparingAppFolioEntrata

CategoryProperty ManagementProperty Management

Alternatives tracked33

PlatformsWeb, iOS, AndroidNot yet documented

Pricing modelpaidpaid

Best for AppFolio

Property managers and real estate operators, from small portfolios to large enterprises, who want an established, full-featured platform and are comfortable with a custom-quoted price rather than public list pricing.

Best for Entrata

Multifamily and large property operators that want leasing, accounting, resident experience, maintenance, payments, and portfolio operations on one connected platform.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

AppFolio

Property accounting and financial reporting
Marketing and leasing automation
Work order and maintenance management
Resident communication and online portal
Property inspections and unit turnover tracking
API access (read-only on Plus, read/write on Max)
Realm-X AI assistant and messaging
Workflow automation and reporting

Entrata

Leasing and CRM workflows from lead management through signed lease
Property accounting, accounts payable, budgeting, reporting, and payments
Maintenance and onsite property-operations workflows
Resident and prospect experience tools
Portfolio-wide operational reporting and governance
AI-assisted and agentic workflows across leasing, accounting, maintenance, renewals, and payments

Pros and cons

AppFolio

Pros

Property accounting and financial reporting
Marketing and leasing automation
Work order and maintenance management
Resident communication and online portal
Property inspections and unit turnover tracking
API access (read-only on Plus, read/write on Max)
Realm-X AI assistant and messaging
Workflow automation and reporting

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Entrata

Pros

Leasing and CRM workflows from lead management through signed lease
Property accounting, accounts payable, budgeting, reporting, and payments
Maintenance and onsite property-operations workflows
Resident and prospect experience tools
Portfolio-wide operational reporting and governance
AI-assisted and agentic workflows across leasing, accounting, maintenance, renewals, and payments

Cons

Key differences

AppFolio lists Property accounting and financial reporting, Marketing and leasing automation, Work order and maintenance management, Resident communication and online portal, Property inspections and unit turnover tracking, API access (read-only on Plus, read/write on Max), Realm-X AI assistant and messaging, Workflow automation and reporting that Entrata doesn't list.
Entrata lists Leasing and CRM workflows from lead management through signed lease, Property accounting, accounts payable, budgeting, reporting, and payments, Maintenance and onsite property-operations workflows, Resident and prospect experience tools, Portfolio-wide operational reporting and governance, AI-assisted and agentic workflows across leasing, accounting, maintenance, renewals, and payments that AppFolio doesn't list.
AppFolio supports Web, iOS, Android, which Entrata doesn't list.

Choose AppFolio if…

Choose AppFolio if this fits: Property managers and real estate operators, from small portfolios to large enterprises, who want an established, full-featured platform and are comfortable with a custom-quoted price rather than public list pricing.

Visit AppFolio

Choose Entrata if…

Choose Entrata if this fits: Multifamily and large property operators that want leasing, accounting, resident experience, maintenance, payments, and portfolio operations on one connected platform.

Visit Entrata

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.